How you tell your story makes a difference. How the others tell your story gives you the card to success.

My Experience

Spirit Airlines- Flight Attendant | 2021- Present

  • Greet each crew member/guest as onboarding procedures commence

  • Provide an enjoyable experience/service onboard the aircraft during flight

  • Appointed flight lead to ensure proper direction, and assistance to team members as needed

  • Create analytic and detailed reports concerning flight incidents with crew members or passengers

  • Monitor and secure cabin regularly, verifying compliance with all Federal Aviation Regulations in all phases of the flight.

Kenia Tiara & Co. | 2017- 2024
Digital Marketing Lead

  • Managed a group of 10-15 subcontracts that reported directly to me.

  • Created and managed digital campaigns for top clients. Increased four clients' digital presence and customer interaction by 230%.

  • Eliminated need to hire new team members by performing dual roles in operations and sales with estimated $10k annual savings.

  • Played key role in a $7M project to achieve one of the top 5 highest positions for "Best Airbnb's in Puerto Rico" [soon to be a hotel boutique] two years consecutive in a Luxury Category within 1.5 years working with the client.

  • Stay updated on the latest industry trends, technologies, and best practices in digital marketing.

  • Monitor and analyze campaign performance, website traffic, and key metrics to measure ROI and identify areas for improvement.

  • Monitor project status to assure timely delivery, and estimated expenses.

  • Manage and mentor a team of digital marketing professionals, delegating tasks, providing guidance, and ensuring team alignment with strategic goals.

  • Responsible for creating engaging, straightforward text adapted to different advertising/ marketing channels.

El Coquí of Rincón Magazine
Senior Content Writer | 2017-2024

  • Research industry-related topics, and conduct interviews

  • Certify proper content style use to meet, requirements/deadlines, and ensure consistency

  • Recommend topics to the Editor/Publisher and identify gaps within during monthly forecasting meetings

  • Define social media strategies across multiple channels

  • Host client meetings to review the magazines content, as well as make any necessary modifications

  • Optimize articles for SEO & SEM, to promote enhanced accessibility and web traffic

  • Ensure content’s voice, grammar and style is on point and easily understood

Read the magazine: http://www.elcoquiofrincon.com/

Editorial Translator and Proofreader
El Coquí of Rincón magazine |2023

Ensure that all articles and ads are free of grammatical errors, easy to read and well translated to Spanish and English. Responsible for:

  • Reading the original document and translating it

  • Editing translated versions

  • Being sensitive to the culture of the original languages and the target languages during the translation process.

De La Isla Marketing | 2018-2020
Digital Marketing Account Executive

  • Define and drive social media strategy for multiple accounts.

  • Maintain relationships with clients.

  • Analyze and compile monthly reports on engagement, community growth, traffic, sales, etc.

  • Maintain conversations and engagement with the online community.

Arroba PR
Digital Marketing Account Executive | 2017
Arroba PR by Grupo Mamery at Mayagüez, Puerto Rico.

  • Define and drive social media strategy

  • Maintain engagement with the online community, and relationships with clients.

  • Analyze and compile monthly reports on engagement, community growth, traffic, sales, etc.

    Radio Production Assistant
    Business to Business PR | 2017
    Radio Production Assistant for the radio show "Let's Talk About Business", by Professor Martin Candelaria

  • Support the day-to-day operations of 93.7 FM by collaborating with sponsors/advertisers, working with sponsors' slogans, advertisements, etc.

  • Manage the agenda, and create monthly content and scripts

  • Define and drive marketing and digital strategies

  • Produce content for social and print media. When needed, participated as co-broadcaster on the show

Yves Rocher Spain,
3C Advertising Agency Lab
[Internship] | 2019
Advertising Communications intern. As part of the 3C Advertising Lab Agency team of the Charles III University of Madrid (UC3M) we worked in the development of two advertising campaigns based on a briefing provided by the client. Both campaigns were approved. Direct Contact: Marketing Director, Cyprien Chevrier & Omar Chtayna, General Director of Yves Rocher Spain.

References- Available upon to request.

Education

2013-2017
Bachelor Degree in Business Administration
Major in Marketing, Minor in Human Resources
University of Puerto Rico Aguadilla Campus

ACBSP Accredited
Bachelor's Degree in Business Administration [BBA] with a major in Marketing and a minor in Human Resources. In addition, 12 credits in Accounting. The Accreditation Council accredits the Bachelor's Degree program in the Business Administration Department for Business Schools and Programs (ACBSP). This agency is specialized in the accreditation of Business Administration program at an international level that reaffirms academic excellence.

Honors - Awards

Charles III University of Madrid
3.000 Euros University Scholarship
Only 6 people out of 40 got the scholarship internationally. This scholarship consist on helping you to pay some part of all the enrollment for the master.

University of Puerto Rico Aguadilla Campus

  • Honor Student, Cum Laude, June 2017

  • SME Student Summit Chapter of the Year, Two years consecutive: 2016 & 2017

  • SME Student Summit: Professional Development Award, Two years consecutive: 2016 & 2017

  • Student Athlete Scholarship- University of Puerto Rico in Aguadilla

Activities & Societies

University of Puerto Rico Aguadilla Campus

  • Sales and Marketing Executives Puerto Rico Student Chapters (SME Puerto Rico)
    Directive Position: Professional Development Manager

  • Accounting Student Association (AEC)

  • Recruiter and Business Administration Department Representative, EXPO UPR Aguadilla at the Convention Center in San Juan, Puerto Rico

2018-2019
Master Degree in Advertising Communications
Charles III University of Madrid, Spain

AACSB Accredited.
The Master in Advertising Communication offers advance bilingual and intense practical training in the design of campaigns, brand content, creativity development, media planning and transmedia projects. Training in marketing, brand strategy, research, experimental technology trends and advanced techniques, online and offline, are also covered. The objectives are to provide an up-to-date training in strategic brand planning, incorporating current concepts and innovative methodologies. Provide the knowledge, skills and competencies required to design, execute, manage and control the different communication and advertising actions in the new communication environment. Faced with the challenges of this new environment, where the consumer is super connected, participates in co-creating messages, disseminates and create communication on multiple channels, this master's program provides the methodologies and tools that professionals require both in strategy and creativity.

Certifications

  • Meta Social Media Marketing Professional Certificate- Candidate [5/6 courses approved]

  • Measure and Optimize Social Media Marketing Campaigns
    Credential ID: FR8XUG898PT2

  • Advertising with Meta Certificate,
    Credential ID: S6C8KDHCHXRL

  • Fundamentals of Social Media Advertising Certificate,
    Credential ID: D7HRDP4MBXFC

  • Meta Social Media Management Certificate, Credential ID: NEVJUNDZZEY8

  • Meta Introduction to Social Media Marketing, Credential ID: WM9SBNXWJX4S

  • CETEM-044-C: Business Cards

Software’s
Adobe Photoshop +Meta Business Suite
Adobe InDesign +Ads Manager
Adobe Illustrator +Canva Pro
+WORDPRESS +Microsoft Suite
+SQUARESPACE +Google Suite
+VPO’S System +Mojo: Reels and Story Maker

Puerto Rican accent with a twist…
Spanish [Native] English [USA Fluent]

Courses

2019
Transmedia Storytelling Production
Charles III University of Madrid, Spain
Professor Concepción Cascajosa Virino

Copywriting
Charles III University of Madrid, Spain
Professor Gloria Linaza

Marketing Intelligence
Charles III University of Madrid, Spain
Professor Alberto Martín Fernandez

Corporate Communication
Charles III University of Madrid, Spain
Professor Juan P. Molina Cañabate

Marketing Intelligence: monitoring and brand analytics
Charles III University of Madrid, Spain

Copywriting and Art Direction
Charles III University of Madrid, Spain