“ANYTHING IS POSSIBLE IF YOU HAVE ENOUGH COURAGE”
Learning from the best vol 2, by Francisco Alcaide Hernández
As an entrepreneur in the communications industry since 2017, I specialize in providing creative, strategic, and integrated solutions for digital marketing and social media. My experience in communications, media relations, and social media management allows me to effectively highlight brand value and act as a digital spokesperson for my clients.
My primary focus is on increasing brand recognition, expanding reach, and showcasing the unique solutions that each company offers. I am committed to developing and implementing customized strategies that align with my clients' specific goals, primarily serving small and medium-sized enterprises (SMEs/SMBs). While I often work from a provided brief, I am also adept at identifying and addressing obstacles that hinder progress. I believe in a personalized approach, akin to a doctor diagnosing and treating a patient, and therefore tailor my services to each individual brand. My pricing structure is based on the overall service provided, rather than hourly rates, which has significantly enhanced my business value.
I've spent much of my time exploring the world and contributing to the remarkable bilingual magazine, El Coquí of Rincón, based in Puerto Rico.
El Coquí is more than just an advertising platform; it serves as Rincón's voice to the world. Drawing inspiration from our surroundings, we cover diverse topics such as gastronomy, culture, community, wellness, and the environment. The magazine provides a space for both businesses and the community to express themselves.
We print four thousand copies each month from November to summer, distributing them free of charge at most Rincón businesses and other locations on the west side of the island. El Coquí is also available online. Despite its size, Rincón boasts a surprisingly diverse community and a large tourist population from both the island and around the world. This diversity makes El Coquí a rich reflection of Puerto Rico's culture, traditions, and contemporary life.
I'd like to share some of the best advice I've ever received: "Travel. Travel the world with no expectations, see it through the locals' eyes, see how the world works in every corner, and find your true purpose." Remember, "Opportunities are not found, they are made."
SKILLS & ABILITIES
Marketing, Copywriting, Journalism, Brand Awareness, Business Development, SEO & SEM, Cross-functional, Team Leadership, Web Design, Graphic Design Media Buying, Budget Planning, Problem-solving Skills, Detail Oriented, Time management, Empathy, Negotiation, Project Management, Digital Marketing, Campaigns Product Marketing, Social Media Marketing, Content Marketing, Email Marketing, Google Analytics, Data Analysis, CRM, Digital Marketing Strategy
